{"id":624,"date":"2022-03-23T16:05:07","date_gmt":"2022-03-23T16:05:07","guid":{"rendered":"https:\/\/online.claeh.edu.uy\/?post_type=product&p=624"},"modified":"2023-05-19T15:35:09","modified_gmt":"2023-05-19T15:35:09","slug":"diploma-en-marketing-y-publicidad-digital","status":"publish","type":"product","link":"https:\/\/online.claeh.edu.uy\/en\/product\/diploma-en-marketing-y-publicidad-digital\/","title":{"rendered":"Diploma en Marketing y publicidad digital"},"content":{"rendered":"

contenido<\/p>\n","protected":false},"excerpt":{"rendered":"

excerpt<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"class_list":["post-624","product","type-product","status-publish","hentry","category-producto-claeh-en"],"acf":{"external_id":"1719","titulo_curso":"Diploma en Marketing y publicidad digital","precio":"","impartido_en":"Castellano","id_magento":"7","hubspot_product_id":"59343852","imagen_destacada":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/3377ec44-certificado-en-marketing-y-publicidad-digital.jpg","header_image":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/3377ec44-certificado-en-marketing-y-publicidad-digital.jpg","precio_en_cuotas":"","precio_de_lista":"","promocion_vigente":"","duracion_del_curso":"4 meses","tipo_de_programa":"Educaci\u00f3n Continua","fecha_de_inicio":"","segunda_fecha_de_inicio":"","zona_horaria":"America\/Los_Angeles","nivel_del_curso":"B\u00e1sico","modalidad":"100% Virtual","dedicacion":"","contenido":"

La comunicaci\u00f3n en todas los sentidos, v\u00edas y canales ha cambiado. Si bien este cambio responde a una serie de avances tecnol\u00f3gicos, la manera de generar una campa\u00f1a de marketing exitosa ser\u00e1 propiedad de aquellos que comprendan el nuevo mindset (pensamiento global) del consumidor actual, para a partir de all\u00ed construir mensajes y utilizar los canales adecuados para lograr sus objetivos de negocio.<\/p>\n

En este sentido, el Certificado en Marketing y Publicidad Digital te ayudar\u00e1 a comprender los nuevos h\u00e1bitos de consumo online y los nuevos modelos de negocios generados en consecuencia.<\/p>\n","avalado_por":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_prod\/wp-content\/uploads\/2023\/03\/7e8c4999-claeh-logo-png.png","cursos_que_lo_componen":[{"nombre_del_curso":" MINDSET ESTRATEGICO DEL MARKETING DIGITAL","descripcion_del_curso":"

M\u00f3dulo 1: El Mindset del Marketing Digital.
\nM\u00f3dulo 2: Plan de Marketing Digital.
\nM\u00f3dulo 3: Embudo o Funnel de Conversi\u00f3n.
\nM\u00f3dulo 4: Viaje del Usuario o Customer Journey.<\/p>\n"},{"nombre_del_curso":"MARKETING EN REDES SOCIALES","descripcion_del_curso":"

M\u00f3dulo 1: Redes sociales como fuente de tr\u00e1fico.
\nM\u00f3dulo 2: Plan de marketing en redes sociales.
\nM\u00f3dulo 3: Medici\u00f3n y monitoreo del plan de marketing en redes sociales.
\nM\u00f3dulo 4: T\u00e1cticas y herramientas para optimizar recursos y maximizar resultados.<\/p>\n"},{"nombre_del_curso":"ESTRATEGIAS DE CAMPA\u00d1AS DE PUBLICIDAD DIGITAL","descripcion_del_curso":"

M\u00f3dulo 1: Evoluci\u00f3n y mindset.
\nM\u00f3dulo 2: Marketing de performance y set up inicial.
\nM\u00f3dulo 3: Plan de PPC, estimaci\u00f3n de presupuesto y ROU.
\nM\u00f3dulo 4: La estructura de un anuncio que convierte.<\/p>\n"},{"nombre_del_curso":" EMAIL MARKETING Y CANALES ALTERNATIVOS DE CRECIMIENTO","descripcion_del_curso":"

M\u00f3dulo 1: Estrategias de Email Marketing.
\nM\u00f3dulo 2: Estrategia de automatizaci\u00f3n de Email Marketing.
\nM\u00f3dulo 3: Webinars.
\nM\u00f3dulo 4: Canales alternativos de crecimiento.<\/p>\n"}],"pdf_brochure":false,"preguntas_frecuentes":false,"titulo":" Diploma en Marketing y publicidad digital","docentes_expertos":false,"mostrar_form":false,"mostrar_boton_compra":true,"url_cursado_webinar":"","activar_nuevos_banners":false,"mostrar_banner_1":false,"crear_banner_1":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_2":false,"crear_banner_2":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_3":false,"crear_banner_3":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_precio":false},"yoast_head":"\nDiploma en Marketing y publicidad digital - 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