{"id":628,"date":"2022-03-23T16:23:19","date_gmt":"2022-03-23T16:23:19","guid":{"rendered":"https:\/\/online.claeh.edu.uy\/?post_type=product&p=628"},"modified":"2023-05-19T15:35:02","modified_gmt":"2023-05-19T15:35:02","slug":"diploma-en-inbound-marketing","status":"publish","type":"product","link":"https:\/\/online.claeh.edu.uy\/en\/product\/diploma-en-inbound-marketing\/","title":{"rendered":"Diploma en Inbound Marketing"},"content":{"rendered":"

contenido<\/p>\n","protected":false},"excerpt":{"rendered":"

excerpt<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"class_list":["post-628","product","type-product","status-publish","hentry","category-producto-claeh-en"],"acf":{"external_id":"1721","titulo_curso":"Diploma en Inbound Marketing","precio":"","impartido_en":"Castellano","id_magento":"9","hubspot_product_id":"59343851","imagen_destacada":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/9773386d-certificado-en-inbound-marketing.jpg","header_image":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/9773386d-certificado-en-inbound-marketing.jpg","precio_en_cuotas":"","precio_de_lista":"","promocion_vigente":"","duracion_del_curso":"4 meses ","tipo_de_programa":"Educaci\u00f3n Continua","fecha_de_inicio":"","segunda_fecha_de_inicio":"","zona_horaria":"America\/Los_Angeles","nivel_del_curso":"B\u00e1sico","modalidad":"100% Virtual ","dedicacion":"","contenido":"

Es ampliamente conocido que el marketing digital representa una oportunidad extraordinaria de lograr resultados importantes para organizaciones de todo tipo y tama\u00f1o. Aquellos que dominen con precisi\u00f3n las t\u00e9cnicas y disciplinas relacionadas a los canales digitales tendr\u00e1n una ventaja adicional de ser exitosos. Cada vez resulta m\u00e1s importante pensar en ecosistemas integrados en relaci\u00f3n a la ejecuci\u00f3n de marketing, y no evaluar las t\u00e1cticas como elementos aislados entre s\u00ed, con un foco en satisfacer las necesidades de cada usuario en la etapa del ciclo de vida en la que se encuentre. El Inbound Marketing se centra en fomentar relaciones a largo plazo con los potenciales clientes desde las primeras etapas de relaci\u00f3n con la marca hasta instancias de compra, cross selling, up selling y atenci\u00f3n post-venta. A su vez, permite personalizar la comunicaci\u00f3n a un punto tal que es posible segmentar miles de perfiles de usuarios y hablarle a cada uno de forma diferente en tiempo real. El Certificado en Inbound Marketing te capacitar\u00e1 para construir estrategias avanzadas de marketing de atracci\u00f3n, y en la gesti\u00f3n operativa necesaria para llevarla a cabo. Podr\u00e1s implementar por ti mismo diversas herramientas que te permitan mejorar tus resultados de negocio.<\/p>\n","avalado_por":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_prod\/wp-content\/uploads\/2023\/03\/7e8c4999-claeh-logo-png.png","cursos_que_lo_componen":[{"nombre_del_curso":" FUNDAMENTOS DEL INBOUND MARKETING","descripcion_del_curso":"

M\u00f3dulo 1: Qu\u00e9 es Inbound Marketing y C\u00f3mo es utilizado por las Empresas.
\nM\u00f3dulo 2: Ciclo de Vida del Cliente y su Atenci\u00f3n Din\u00e1mica.
\nM\u00f3dulo 3: Estrategia de Inbound Marketing.
\nM\u00f3dulo 4: Desarrollo de Contenidos y Automatizaci\u00f3n de Procesos.<\/p>\n"},{"nombre_del_curso":" OPTIMIZACI\u00d3N DE PRESENCIA ONLINE","descripcion_del_curso":"

M\u00f3dulo 1: Fundamentos de la Optimizaci\u00f3n para Motores de B\u00fasqueda (SEO).
\nM\u00f3dulo 2: Fundamentos de Blogging y la Creaci\u00f3n de Contenido.
\nM\u00f3dulo 3: Fundamentos de An\u00e1lisis de Comportamiento e Identificaci\u00f3n de Oportunidades y
\nAmenazas.
\nM\u00f3dulo 4: Fundamentos de Landing Pages Eficaces.<\/p>\n"},{"nombre_del_curso":"EJECUCI\u00d3N DE CAMPA\u00d1AS DE MARKETING","descripcion_del_curso":"

M\u00f3dulo 1: Ecosistema de Inbound Marketing e Hipersegmentaci\u00f3n de Usuarios.
\nM\u00f3dulo 2: Participaci\u00f3n de Redes Sociales en el Ecosistema de Inbound Marketing.
\nM\u00f3dulo 3: Participaci\u00f3n de un CRM en el Ecosistema de Inbound Marketing.
\nM\u00f3dulo 4: Participaci\u00f3n del E-mail Marketing en el Ecosistema de Inbound Marketing.<\/p>\n"},{"nombre_del_curso":" IMPLEMENTACI\u00d3N AVANZADA DE INBOUND MARKETING","descripcion_del_curso":"

M\u00f3dulo 1: Estrategia de Inbound Marketing Basadas en Hipersegmentaci\u00f3n.
\nM\u00f3dulo 2: Herramientas de Inbound Marketing.
\nM\u00f3dulo 3: Automatizaci\u00f3n de Procesos de Atenci\u00f3n a Clientes, Comunicaci\u00f3n y Generaci\u00f3n de
\nProspectos de Negocio.
\nM\u00f3dulo 4: Smarketing \u2013 Marketing m\u00e1s Inteligente.<\/p>\n"}],"pdf_brochure":false,"preguntas_frecuentes":false,"titulo":"Diploma en Inbound Marketing","docentes_expertos":false,"mostrar_form":false,"mostrar_boton_compra":true,"url_cursado_webinar":"","activar_nuevos_banners":false,"mostrar_banner_1":false,"crear_banner_1":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_2":false,"crear_banner_2":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_3":false,"crear_banner_3":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_precio":false},"yoast_head":"\nDiploma en Inbound Marketing - 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