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contenido<\/p>\n","protected":false},"excerpt":{"rendered":"

excerpt<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"class_list":["post-632","product","type-product","status-publish","hentry","category-producto-claeh-en"],"acf":{"external_id":"1723","titulo_curso":"Diploma en On line Advertising analytics","precio":"","impartido_en":"Castellano","id_magento":"11","hubspot_product_id":"59343844","imagen_destacada":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/a5519d62-certificado-en-online-advertising-analytics.png","header_image":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/a5519d62-certificado-en-online-advertising-analytics.png","precio_en_cuotas":"","precio_de_lista":"","promocion_vigente":"","duracion_del_curso":"4 meses","tipo_de_programa":"Educaci\u00f3n Continua","fecha_de_inicio":"","segunda_fecha_de_inicio":"","zona_horaria":"America\/Los_Angeles","nivel_del_curso":"B\u00e1sico","modalidad":"100% Virtual","dedicacion":"","contenido":"

Actualmente, los consumidores se encuentran permanentemente expuestos a comunicaciones de marketing emitidas a trav\u00e9s de gran cantidad de canales. Al mismo tiempo, el avance de la tecnolog\u00eda y los cambios en el comportamiento del consumidor han llevado a que numerosas acciones que antes se realizaban con la presencia f\u00edsica de un potencial cliente en un ambiente real, hoy se lleven a cabo 100% online. En este escenario, el consumidor produce toneladas de datos a cada segundo, tanto online como offline. El volumen de informaci\u00f3n al alcance del profesional de marketing es abrumador, y mucha de esta informaci\u00f3n carece de utilidad. Esto representa una enorme oportunidad y a la vez un desaf\u00edo: contar con las herramientas, t\u00e9cnicas y habilidades necesarias para \u00ableer\u00bb los datos, procesar esa informaci\u00f3n y transformarla en conocimiento \u00fatil para la estrategia del negocio. Este Certificado te permitir\u00e1 adquirir y desarrollar competencias relacionadas con el an\u00e1lisis de performance en campa\u00f1as de publicidad online. Ser\u00e1s capaz de gestionar un plan de medici\u00f3n acorde a las necesidades estrat\u00e9gicas del negocio, monitorear los resultados y optimizar las campa\u00f1as desplegadas en distintas plataformas digitales. Tambi\u00e9n adquirir\u00e1s habilidades para interrelacionar los resultados obtenidos en todos los canales de publicidad, tanto online como offline.<\/p>\n","avalado_por":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_prod\/wp-content\/uploads\/2023\/03\/44880524-logo-ab-@2x-color.png","cursos_que_lo_componen":[{"nombre_del_curso":" SOCIAL Y MOBILE ANALYTICS","descripcion_del_curso":"

M\u00f3dulo 1: Introducci\u00f3n y Contextualizaci\u00f3n de la Tem\u00e1tica.
\nM\u00f3dulo 2: Relaciones P\u00fablicas 2.0.
\nM\u00f3dulo 3: Estrategias de Gesti\u00f3n de Reputaci\u00f3n Online.
\nM\u00f3dulo 4: Mobile Analytics.<\/p>\n"},{"nombre_del_curso":" ONLINE ADVERTISING EN ACCI\u00d3N","descripcion_del_curso":"

M\u00f3dulo 1: Publicidad Online.
\nM\u00f3dulo 2: Soportes Publicitarios.
\nM\u00f3dulo 3: Modelos de Pricing.
\nM\u00f3dulo 4: Redes de Display y Sociales.<\/p>\n"},{"nombre_del_curso":" CRO (CONVERSION RATE OPTIMIZATION)","descripcion_del_curso":"

M\u00f3dulo 1: Introducci\u00f3n.
\nM\u00f3dulo 2: Etapa 1. Descubrimiento.
\nM\u00f3dulo 3: Etapa 2. Experimentaci\u00f3n.
\nM\u00f3dulo 4: Etapa 3. Aprendizaje.<\/p>\n"},{"nombre_del_curso":"CONSTRUYENDO MARKETING INTELLIGENCE","descripcion_del_curso":"

M\u00f3dulo 1: Market Intelligence y Big Data.
\nM\u00f3dulo 2: Fuentes de Informaci\u00f3n.
\nM\u00f3dulo 3: Business Intelligence.
\nM\u00f3dulo 4: Aplicaciones de MI.<\/p>\n"}],"pdf_brochure":false,"preguntas_frecuentes":false,"titulo":"Diploma en Online Advertising analytics","docentes_expertos":false,"mostrar_form":false,"mostrar_boton_compra":true,"url_cursado_webinar":"","activar_nuevos_banners":false,"mostrar_banner_1":false,"crear_banner_1":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_2":false,"crear_banner_2":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_3":false,"crear_banner_3":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_precio":false},"yoast_head":"\nDiploma en Online Advertising analytics - 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