{"id":636,"date":"2022-03-23T18:12:38","date_gmt":"2022-03-23T18:12:38","guid":{"rendered":"https:\/\/online.claeh.edu.uy\/?post_type=product&p=636"},"modified":"2023-05-19T15:14:29","modified_gmt":"2023-05-19T15:14:29","slug":"diploma-en-marketing-analytics","status":"publish","type":"product","link":"https:\/\/online.claeh.edu.uy\/en\/product\/diploma-en-marketing-analytics\/","title":{"rendered":"Diploma en Marketing Analytics"},"content":{"rendered":"

contenido<\/p>\n","protected":false},"excerpt":{"rendered":"

excerpt<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[16],"class_list":["post-636","product","type-product","status-publish","hentry","category-producto-claeh-en"],"acf":{"external_id":"1725","titulo_curso":"Diploma en Marketing Analytics","precio":"","impartido_en":"Castellano","id_magento":"13","hubspot_product_id":"59343843","imagen_destacada":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/2022\/03\/4619ebb9-diplomado-en-marketing-analytics.jpg.jpg","header_image":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_dev\/wp-content\/uploads\/2022\/03\/4619ebb9-diplomado-en-marketing-analytics.jpg.jpg","precio_en_cuotas":"","precio_de_lista":"","promocion_vigente":"","duracion_del_curso":"4 meses ","tipo_de_programa":"Educaci\u00f3n Continua","fecha_de_inicio":"","segunda_fecha_de_inicio":"","zona_horaria":"America\/Los_Angeles","nivel_del_curso":"B\u00e1sico","modalidad":"100% Virtual ","dedicacion":"","contenido":"

En la actualidad, las compa\u00f1\u00edas gastan millones de d\u00f3lares en Marketing Analytics intentando optimizar las inversiones millonarias que realizan en sus websites y en campa\u00f1as de marketing que, a su vez, les generan billones de d\u00f3lares en ventas. Esta din\u00e1mica no es nueva. Lo que definitivamente ha cambiado es la cantidad de datos disponibles -y con ellos las posibilidades de an\u00e1lisis, interpretaci\u00f3n y obtenci\u00f3n de insights, facilitado por todos los nuevos medios de comunicaci\u00f3n y las nuevas herramientas digitales. Rishi Bhandari, experto senior de la consultora McKinsey, se refiere a la oportunidad que se presenta a los profesionales del marketing de utilizar Marketing Analytics para incrementar dr\u00e1sticamente el retorno de la inversi\u00f3n (entre un 15% y 20%), lo cual representar\u00eda unos 200 millones de d\u00f3lares para la industria en su conjunto, considerando que las empresas globalmente gastan en marketing aproximadamente un trill\u00f3n de d\u00f3lares cada a\u00f1o. Esto nos brinda una dimensi\u00f3n del impacto que Marketing Analytics puede tener no solo en la disciplina del marketing sino tambi\u00e9n en los resultados de negocio y la econom\u00eda global en general. A trav\u00e9s de este Certificado desarrollar\u00e1s habilidades para dominar el proceso de Marketing Analytics en forma integral, desde la captaci\u00f3n de tr\u00e1fico hasta la fidelizaci\u00f3n de los clientes m\u00e1s valiosos, pasando por la activaci\u00f3n y conversi\u00f3n de los mismos. Ser\u00e1s capaz de crear una estrategia que te permita obtener los datos necesarios, realizar los an\u00e1lisis que sean requeridos para hacer sentido de los mismos y lograr las respuestas que ayudar\u00e1n a mover tu negocio hacia adelante.<\/p>\n","avalado_por":"https:\/\/static.capabiliaserver.com\/frontend\/clients\/claeh\/wp_prod\/wp-content\/uploads\/2023\/03\/7e8c4999-claeh-logo-png.png","cursos_que_lo_componen":[{"nombre_del_curso":" ESTRATEGIA DE MARKETING ANALYTICS","descripcion_del_curso":"

M\u00f3dulo 1: Bases de una Estrategia de Marketing Analytics.
\nM\u00f3dulo 2: El Tr\u00e1nsito del Consumidor.
\nM\u00f3dulo 3: Las \u00c1reas de An\u00e1lisis de una Estrategia de Marketing Analytics.
\nM\u00f3dulo 4: C\u00e1lculo de ROI y Modelos de Atribuci\u00f3n.<\/p>\n"},{"nombre_del_curso":"HERRAMIENTAS DE MEDICI\u00d3N EN MARKETING ANALYTICS","descripcion_del_curso":"

M\u00f3dulo 1: Fuentes de Datos.
\nM\u00f3dulo 2: Reputaci\u00f3n Online.
\nM\u00f3dulo 3: Etiquetado Web y Anal\u00edtica de Campa\u00f1as Online.
\nM\u00f3dulo 4: Medici\u00f3n de Campa\u00f1as Offline.<\/p>\n"},{"nombre_del_curso":" CRM ANALYTICS","descripcion_del_curso":"

M\u00f3dulo 1: Customer Lifetime Value (CLV).
\nM\u00f3dulo 2: Online Customer Analytics.
\nM\u00f3dulo 3: Conversi\u00f3n Online.
\nM\u00f3dulo 4: Customer Relationship Management (CRM).<\/p>\n"},{"nombre_del_curso":" MARKETING INTELLIGENCE","descripcion_del_curso":"

M\u00f3dulo 1: Recolecci\u00f3n de Informaci\u00f3n Externa.
\nM\u00f3dulo 2: Del Dato a la Informaci\u00f3n para la Toma de Decisiones.
\nM\u00f3dulo 3: Presentaci\u00f3n de la Informaci\u00f3n.
\nM\u00f3dulo 4: Implementaci\u00f3n de Marketing Analytics.<\/p>\n"}],"pdf_brochure":false,"preguntas_frecuentes":false,"titulo":"Diploma en Marketing Analytics","docentes_expertos":false,"mostrar_form":false,"mostrar_boton_compra":true,"url_cursado_webinar":"","activar_nuevos_banners":false,"mostrar_banner_1":false,"crear_banner_1":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_2":false,"crear_banner_2":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_banner_3":false,"crear_banner_3":{"utilizar_imagen_unica_para_banner":false,"asignar_imagen_unica_para_banner":false,"mostrar_titulo_banner":false,"titulo_para_banner":"","mostrar_subtitulo_banner":false,"subtitulo_del_banner":"","mostrar_cta_banner":false,"texto_cta_banner":"","url_cta_banner":"","fondo_de_color_banner":"","fondo_de_imagen_banner":false,"mostrar_imagen_izquierda_banner":false,"asignar_imagen_izquierda_banner":false},"mostrar_precio":false},"yoast_head":"\nDiploma en Marketing Analytics - 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